Sample Communications

Clear and compelling communication is a key factor in running a successful campaign. In the interest of saving you time, we’ve put together some sample communications for you. Feel free to copy, paste and customize everything on this page to your heart’s content.

SAMPLE ASK LETTER
We've given you some standard content that you are encouraged to customize to fit your organization's needs.

GENERAL ASK LETTER

SAMPLE EMAILS
You can send these to your coworkers as a means of communicating news and information about your upcoming campaign.

Announce the Campaign

To: All Staff

Subject: Give.Advocate.Volunteer. LIVE UNITED

Greetings!

I invite you to join me in LIVING UNITED.

LIVE UNITED means that together, united, we can accomplish more than any one of us can do alone. And when we reach out a hand to one, we improve the lives of many.

One way you can LIVE UNITED is by participating in (COMPANY NAME) United Way campaign, which runs (BEGIN-END DATE). We’ll be kicking off the festivities on (DATE – EVENT INFO).

Last year, our community raised $16.3 million in the form of financial gifts, volunteer time and in-kind support. This year, we are going to follow that with even more success! This is a great chance to get involved and work to build lasting opportunities for a good life for all who live in our community. Whether you give money, volunteer your time, or advocate for solutions in our area’s most pressing needs, you are LIVING UNITED.

If you have any questions, please contact me at: (CONTACT INFO).

Sincerely,

(NAME)

Announce the Campaign Kickoff

To: All Staff

Subject: (Company Name) (Year) United Way Kickoff

Date:

Time:

Location:

How do you LIVE UNITED?

Join us at our kickoff event to learn about how, with your help, United Way of Pierce County is working to build lasting opportunities for a good life for all who live in our community. You’ll also hear more about how you can get involved by giving money, volunteering your time, or advocating for solutions for our community’s most pressing needs.

When we LIVE UNITED, we can accomplish more than any one of us can do alone. And when we reach out a hand to one, we improve the lives of many. We look forward to seeing you at the kickoff!

Sincerely,

(NAME)

SAMPLE MEETING AGENDAS
We know everyone is strapped for time. However, if it makes sense for your company, United Way would be delighted to talk to your coworkers in person about how all of us can help our community. A presentation can be customized to any length – just let us know how much time your work environment and managers allow and we’ll take it from there.

Here are a few examples of the flow of a United Way presentation:

7-Minute Presentation:

Person	Topic	Time
Coordinator or Manager	Welcome/Personal Endorsement	2 Minutes
Account Executive or Loaned Executive	United Way of Pierce County	3 Minutes
Coordinator, Account Executive or Loaned Executive	The Ask	2 Minutes

10-Minute Presentation:

Person/Video	Topic	Time
Coordinator or Manager	Welcome/Personal Endorsement	2 Minutes
Video	The Power of You	3 Minutes
Account Executive or Loaned Executive	United Way of Pierce County	3 Minutes
Coordinator, Account Executive or Loaned Executive	The Ask	2 Minutes

12-Minute Presentation:

Person/Video	Topic	Time
Coordinator or Manager	Welcome/Personal Endorsement	2 Minutes
Video	The Power of You	3 Minutes
Account Executive or Loaned Executive	United Way of Pierce County	3 Minutes
Coordinator, Account Executive or Loaned Executive	The Ask	2 Minutes
Special Event	Fun	2 Minutes

Benefits of a Group Presentation
• Requires fewer one-on-one presentations and follow-up meetings.
• Allows campaign team to present an organized program.
• Gives employees high-quality information on which to base a charitable decision.
• Allows employees to make individual decisions in a pressure-free environment.
• Provides United Way the opportunity to thank employees and answer critical questions.