|
Nine Steps to a Successful Campaign
1. Get Connected
• Meet with an United Way of Pierce County representative
to learn how United Way can assist you in planning your campaign.
2. Involve Your CEO
• Meet with your CEO to discuss objectives and st the
goal for your campaign. Set a meaningful and attainable goal.
3. Organize a Strong Team
• Recruit a committee to work together. Include representatives
from all departments and labor unions.
4. Develop a Campaign Plan
• Establish a campaign timetable, set deadlines and determine
a schedule of events.
5.Include a Leadership Giving
Program
• Work with your United Way representative to establish
leadership giving goals for your campaign.
6. Create a Campaign Promotion
Plan
Promote Campaign through:
• A rally or kickoff meeting.
• Display posters, schedule of events and publicize your
campaign goal.
• Use voice mail, email, morning announcements, newsletters,
Web sites, department meetings to update campaign progress.
• Send CEO and labor endorsement letter to all employees
or attach to paychecks.
• Provide incentives for first time givers or employees
who increase their prior gift.
7. Invite Employees to Participate
• Set start and end dates for your campaign.
• Hold special events and invite all staff.
• Ask Loaned Executive or partner agency to speak with
employees.
• Provide weekly updates to employees about the progress
of your campaign.
8. Report and Track Your Results
• Collect all pledge forms and special event money by
your deadline.
• Report final totals to your employees.
9. Thank Your Supporters
• THANK EVERYONE more than once. Post signs and banners,
or an article in company newsletter.
|
