Jeff Mincheff is the owner and managing member of J Squared Investments, a real estate development and property management firm headquartered in the South Sound. Known for his hands-on leadership style, Mincheff has played a pivotal role in shaping Tacoma’s downtown landscape through thoughtful redevelopment, creative repositioning of historic properties, and innovative community engagement.
Real Estate Leadership
Under Mincheff’s direction, J Squared Investments has become a driving force in Tacoma’s urban revitalization. The company’s projects emphasize both economic growth and community connection, breathing new life into cornerstone properties. A signature example is the Rhodes Center repositioning, where Mincheff led efforts to modernize the landmark building while preserving its role as a hub of downtown commerce.
J Squared also spearheaded the development of 1102 Broadway, a property now home to the acclaimed Tacoma restaurant Wooden City, further strengthening the district’s reputation as a destination for dining and culture.
Innovation on the Water
In 2023, Mincheff expanded J Squared’s portfolio beyond brick-and-mortar investments by purchasing the Chippewa, a historic 84-foot World War II tugboat built in 1943. Repurposed as a floating venue, the Chippewa now serves as the centerpiece of J Squared’s customer appreciation platform, offering catered cruises that combine history, hospitality, and community networking on the waters of Puget Sound.
Community Engagement
Beyond real estate, Mincheff is deeply invested in Tacoma’s broader business ecosystem. He is an active partner in Tacoma Rising, a business networking and community development group dedicated to fostering growth and collaboration across the city. Through this partnership, Mincheff continues to advocate for Tacoma as a vibrant, thriving hub for business and culture.
Personal Commitment
Colleagues and partners describe Mincheff as both visionary and approachable—committed to creating long-term value not only for investors and tenants but also for the wider Tacoma community. His projects balance financial performance with civic pride, reflecting his belief that successful development should elevate the entire city.